“Consent” means the freely given, specific, informed and unambiguous indication of the data principal’s wishes.
Types of Personal Data We Collect
We collect the following categories of personal data:
- Name, email address, phone number
- Demographic information such as age, gender, location
- Payment information (e.g., credit/debit card details, UPI IDs – processed securely via third-party gateways)
- Shipping and billing addresses for order fulfillment
- Device data such as IP address, browser type, operating system
- Usage data such as pages visited, products viewed, features used, time spent
- Preferences and interests related to women’s clothing (e.g., sizes, styles)
How We Collect Personal Data
We collect personal data in the following ways:
- When you provide it directly, such as by creating an account, placing an order for clothing items, subscribing to newsletters, or contacting customer support
- Automatically through tracking technologies like cookies and web beacons when you browse our website or interact with products
- From third-party sources such as advertising and analytics partners, payment processors, or social media platforms (e.g., Instagram integrations)
Purpose of Collecting Personal Data
We collect and use your personal data for the following purposes:
- To provide and maintain our e-commerce services, including processing orders, shipping products, and handling returns
- To personalize your shopping experience, such as recommending women’s clothing items based on your preferences
- To improve our website and services through analytics
- To communicate with you about orders, promotions, updates, or customer service
- To protect against fraud, unauthorized transactions, and illegal activity
- To comply with legal obligations under Indian laws
Sharing of Personal Data
We may share your personal data with the following categories of recipients:
- Service providers and business partners who help us deliver our services (e.g., logistics providers for shipping, payment gateways)
- Law enforcement or government agencies to comply with legal requests
- Affiliates and subsidiaries within our corporate group
- Acquirers or assignees in the event of a merger, acquisition or asset sale
We will not share, sell, or rent your personal data to any third party for their marketing purposes without your explicit consent.
Data Retention
We will retain your personal data only for as long as reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.
Data Security
We implement reasonable security practices and procedures to protect your personal data from unauthorized access, use, modification, disclosure or destruction. We use industry-standard encryption, access controls, and audit logging. However, no method of transmission over the Internet or electronic storage is 100% secure.
Your Rights
As a data principal, you have the following rights under the DPDP Act:
- Right to confirmation and access
- Right to correction and erasure
- Right to grievance redressal
- Right to nominate
To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe prescribed by applicable law.
Children’s Personal Data
Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information. If you become aware that a child has provided us personal data, please contact us immediately.
International Data Transfers
We may transfer your personal data to countries outside of India for the purposes described in this Privacy Policy. We will ensure that such transfers are in compliance with applicable laws and that appropriate safeguards are in place to protect your personal data.
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data collection practices, please contact us at: [business.daisyclique@gmail.com] [9047535577]